The beginning
AHUMMA embodies the igbo term “beautiful skin” a saLute to the power in ~ yearning for oneself.
Our story begins not just with the need to create just another product and skincare but a belief that places significance on “ Yearning”
We are strong believers of embracing yourself in pieces and in whole.
Our ideologies are birthed out of the ritualistic flow that catering and yearning can take. Ahumma is a love note that reflects deeply on what it takes to be enamoured with yourself.
Ahumma is birthed by two women who believe that skincare has the ability to take shape in self reflection and freedom. We needed to create a skincare that felt nothing like a burden, a schedule, a compulsion. Getting through a 6 step routine mustn’t be fun, said Aramide and Ejimonye, so how can we love ourselves without having a 10 step routine, stay present in what I put on my skin and the quality of it.
Ahumma is a blend of wealth, luxury, elegance and the African Heritage. We seek to have your skin and sensories inspired and lifted by every scoop of the butters and every lather of the wash.
We draw our inspirations from what it means to be a woman & African. You will find that this plays a significant role in our brand name, products, style and storytelling.
Our vision is entirely that you are reflective of your elegance. This is where heritage meets modernism. We are every woman who is spellbound by ( with) herself all over Africa and beyond.